October 21-23, 2026 – Phoenix, AZ | REGISTER »

October 21-23, 2026 – Phoenix, AZ
REGISTER »

Overview

We’re headed to the AAA Four Diamond JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, AZ, for the 27th annual FEI Group National Conference.

You can expect to find over 300 acres of unparalleled luxury amenities, including an on-site spa, championship golf at Wildfire, five pools, a lazy river and exquisite dining. Nearby Downtown Scottsdale – more commonly known as Old Town Scottsdale – offers boutique shopping featuring souvenirs, jewelry and art with a Southwestern flair, or luxury shopping at one of the country’s best malls. A density of bars, lounges, restaurants and clubs offer a myriad of dining and nightlife opportunities within short distance of each other. And art fans can peruse the galleries of Main Street and visit the district’s contemporary and western museums. 

It will be tempting to do nothing but soak in this unforgettable property, but we’ll still have our usual business-packed agenda and have allotted plenty of time to network with your fellow members, so come ready to work.

We can’t wait to see you in Phoenix.

Arrival and Departure

KBx Advisory Board members, plan to arrive at the hotel no later than 11 AM on Wednesday, October 21. HS, MFS, KBx, K&B Alliance, ECA and TSS members should plan to arrive at the hotel no later than 12 PM. Refer to the agenda for individual breakout or welcome event details for your division.

Plan your departures for Saturday, October 24 (the conference officially ends on the 23rd following closing cocktails) and enjoy one more night in Phoenix.

Hotel Reservations

FEI Group will make your hotel reservation using the arrival and departure dates you provide when you register. Please don’t make reservations directly with the hotel, as this impacts our ability to properly track our hotel commitments.

If you plan to arrive before or stay beyond our conference, we have a limited number of rooms available in our block. All rooms are controlled by the hotel and are based on availability. See the Hotel page for details.

Air Travel

The best major airport is Phoenix Sky Harbor International (PHX). The drive from PHX to the Marriott is 22 miles (less than 35 minutes).

Ground Transportation

You are responsible for your own transportation. You can rent a car or call for Lyft/Uber.

Attire

Dress is business casual for meetings and resort casual for dinners and events.

We’ll spend Thursday evening on the hotel lawn against a stunning Sonoran desert backdrop. We encourage you to dress the part and bring your elevated Western wear. Cowboy hats and boots are welcome, but you can line dance in sneakers if that’s your jam.

Activities

We are offering three activities: a shotgun tournament at the Faldo Course, a pickle ball clinic and tournament and a half day exploring downtown Scottsdale. Slots will be filled on a first-come, first-served basis. You can also take the day to enjoy one of five pools on the property or float the lazy river. See Agenda for details.

Weather

October is the beginning of fall in Phoenix, but temperatures will be higher than most other parts of the country. The days are warm, pleasant and perfect for outdoor fun while the nights can be cool.

Conference Registration Fee

The registration fee is $799 per attendee until July 31. After that date, the fee is $999. Spouses and guests are welcome and will pay just $399. For companies bringing more than five people, a discounted rate will apply. Please contact us for more info.

You will be invoiced after the event.